AngryOak

AI · UX · Marketing

We help good things grow.

For charities, nonprofits & conservation

An old oak with a frown, a small robin and gold leaves

A small, independent studio. We help you raise more online and give your team hours back. Plain English, and whichever tools suit you.

Start a conversation See what we do
  • StudioLeiden, Netherlands
  • WorkingWith UK and European charities

Nath has worked with

  • Derbyshire Wildlife Trust
  • National Trust
  • NHS
  • Volvo Cars
  • Boston Consulting Group
  • Sunweb
  • Ivanti
  • Expo Pavilion Group
  • iCRA
  • Nazra

Services

Five ways we help good things grow.

Two lead services, and three that build on them.

  • 01

    UX and persuasion

    UX and behavioural design · Lead

    Why people stop before they give, sign up or volunteer, and what to change first. Behavioural design applied to the pages and forms you already have.

    Donate journeyFormsBehavioural design
  • 02

    Staff hours back

    AI tools and training · Lead

    Choosing, setting up and safely using AI in everyday work: bids, supporter emails and donor reports. Any suitable tool, chosen for your budget and your data, not ours.

    Half-day workshop2 working workflowsAI use policyFootprint tips
  • 03

    Brand positioning

    Strategy

    What your charity stands for, for whom, and why it is different. The strategy before any logo.

    PropositionMessaging hierarchyTone of voice
  • 04

    Supporter experience

    CX

    Every touchpoint from first gift to second, mapped, to help more people stay and give again.

    Journey mapWelcome series fixesContact plan
  • 05

    Communications

    Advice

    What to say, to whom, where and how. We advise; your team runs the campaigns.

    Comms strategyStorytelling frameworkChannel plan

Approach

From hello to results.

A 30-minute call

We talk about where your team loses time and where supporters drop off. No pitch.

A one-page plan

What we will do, what you get and when it is done.

Do it and measure it

We do the work alongside your team, then check the result against where you started.

Network

A small studio. A trusted network.

Independent specialists we bring in when a project needs them.

  • Founder · Netherlands

    Nath Portlock

    UX, AI, content and training

  • EU

    Pavels Mordvicevs

    Paid advertising consultancy · Founder and CEO, CamelDigital

  • USA

    Minjung Park

    Public sector creative content development and research

  • Canada

    Dr Katherine Bannar-Martin

    Science consultant

  • UK and EU

    Ben Rutledge

    Employment law and ethics

  • Someone else?

    Ask us

    If your project needs a specialist we have not listed, we will find one.

Each brought in only for the job, and only with your agreement.

Kind words

Nath led our content team and used AI to deliver complex documentation at a pace that wouldn’t have been possible otherwise. He brought structure, clarity, and a real understanding of how to get the best from the technology. I’d work with him again without hesitation.”

Melle PamaCreative Director, Expo Pavilion Group

“Nath is just a real star. Always ready and always focused on the solution. His experience is so broad but also deep.”

Amy CunninghamEntrepreneur of the Year, 2022

“Nath is beyond talented at his craft. In the team we talked about him as a magician with words, but he is also a very kind and caring person, making people feel seen and heard.”

Josefine EdsbrandHead of Adaptation Design, Scania Group (formerly Volvo)

Nath Portlock

About

I’m Nath. The anger is at ecocide.

An oak takes centuries to grow and an hour to fell. That is the anger. Green charities are up against giant problems with small teams, and the living world can’t wait for them to catch up. I would rather spend my days helping them win.

I’ve spent sixteen years in UX, content, research and training, with a master’s in cognitive linguistics from VU Amsterdam. Now I build AI workflows and train teams to run them themselves, so the gains stay after I leave. I’ve even written a song in Anglo-Saxon.

  • Native English speaker
  • Liability insured
  • GDPR compliant
  • NDA-ready

Contact

Let’s grow something good.

Book a 30-minute call